Super Hero Builders
Role
Creative Design Manager
Year
2023
Project
DC Super Hero Builders
Organisation
Flybuys
These collectible superheroes, made from cardboard, could be assembled, engaging customers of all ages with a fun, hands-on experience. The campaign aimed to increase customer engagement and build excitement around the iconic DC characters in a unique and interactive way.
Setting the scene
I led the creative team in setting the overall visual direction. I collaborated closely with stakeholders from both Coles and Flybuys to define the project requirements and ensure brand alignment across all materials. Given the involvement of two major clients (Coles and DC) the project required careful planning. With over 30 assets required, I broke the campaign down into a phased approach, assigning digital designers to each phase and ensuring transparency across all stakeholders. This helped us manage approvals and revisions efficiently while meeting the project deadlines.
Bringing the super heroes to life
I also worked with a motion designer to animate the assets, adding an extra layer of engagement and bringing the characters to life. Additionally, I collaborated with a copywriter to develop messaging that was aligned with both Coles' and DC's brand voice, making sure that the content was as compelling as the visual elements. By integrating clear timelines and structured feedback loops, we maintained smooth communication and met all approval milestones for both Coles and DC.
